Get keyword strategy, search campaign management, landing-page alignment, call tracking, and ongoing optimization focused on real business inquiries.
Takes less than 60 seconds. No obligation.
Best suited for Calgary businesses ready to invest consistently in paid search.
Pick a time that works for you — Monika will walk you through where your Google Ads account may be losing qualified leads.
We never sell your data.
A Google Ads account can generate plenty of clicks while the business still loses budget to traffic that was never going to become a customer. These are common causes we check for in every account.
Keywords with no clear buying intent pull in traffic that clicks but rarely calls or books.
Without ongoing negative-keyword work, irrelevant searches keep draining the daily budget.
Default geographic settings can serve ads to searchers well outside the real service area.
Lower-intent placements can quietly sit inside a Search campaign and dilute overall quality.
Ads that don't speak to the specific search rarely earn the click from the right prospect.
A general homepage forces visitors to hunt for relevance instead of taking the next step.
Two more we check for: missing call tracking, and every form treated as equally valuable regardless of quality. Optimization decisions are only reliable once conversion tracking is accurate.
A working, ongoing management process — not a one-time setup.
Campaigns and ad groups organized around how people actually search, not guesswork.
Ongoing research and match-type decisions built around high-intent search behavior.
Regular negative-keyword review to keep budget away from irrelevant searches.
Ad copy built and tested around the language your actual searchers use.
Sitelinks, callouts, and structured assets configured to support the core ad.
Landing pages matched to the keyword and ad, not a generic homepage detour.
Calls, forms, and bookings tracked so optimization is based on real outcomes.
Budget and bid strategy adjusted around what's actually producing qualified leads.
Targeting configured around the areas your business genuinely serves.
Ongoing review and adjustment based on plain-English performance reporting.
A real look at the account and the path beyond it — not a sales pitch.
The audit is designed to identify priorities, not to overwhelm you with platform jargon.
A well-run campaign can still underperform if the rest of the path isn't built to convert.
The keyword, the ad, and the landing page should all say the same thing.
A slow-loading page loses paid clicks before the offer is ever seen.
One obvious next step, not a page asking visitors to figure out what to do.
A simple scheduling step instead of a long form standing between the click and the call.
Phone numbers and tap-to-call buttons that actually work on a mobile screen.
A confirmed booking or submission that reliably fires a conversion event.
Improved conversion measurement configured where the account supports it.
Qualified-lead and customer outcomes imported back into Google Ads when available.
Calgary is treated as the core market, with presence-based targeting used so budget is spent on the searches your business can actually serve — and surrounding-area expansion considered separately, not blended in from day one.
Airdrie, Chestermere, Cochrane, and Okotoks are considered for expansion where the data supports it, rather than added to the core Calgary targeting by default.
Confirm what's currently set up and whether conversion tracking is actually accurate.
Structure campaigns and ad groups around real, high-intent search behavior.
Match each keyword group to a page built around one clear next step.
Launch, then review early search-term data to tighten targeting fast.
Regular adjustments to keywords, bids, budget, and ad copy based on results.
Feed real lead-quality outcomes back into the account so it keeps improving.
Vanity metrics aren't the central message — what happened with real leads is.
The baseline numbers, reported in plain English alongside what they actually produced.
What real people did after clicking — the numbers that matter more than raw traffic.
Whether the budget is producing opportunities worth having, not just cheap clicks.
Which searches and locations are producing the right kind of traffic, and which aren't.
How mobile, desktop, and tablet traffic each behave once they land.
Where a CRM feedback loop exists, reporting can reflect real closed outcomes, not just leads.
Direct founder access, clear communication, real Calgary market familiarity, and one accountable point of contact managing the account — not a rotating account-manager carousel.
There's no single universal number — the right budget depends on search demand for your services, expected cost per click, the value of a sale, your service geography, and your conversion economics. This is discussed during the free audit rather than quoted blind.
Yes. The management fee and the ad spend paid to Google are separate, and ad spend is set based on your goals and budget.
Yes — landing pages can be built or aligned to match the keyword and ad so the whole path is consistent.
Yes. Ongoing negative-keyword review is a standard, recurring part of account management.
Yes — call tracking is set up so calls generated by the campaign can be measured alongside forms and bookings.
Yes. Existing accounts are reviewed and improved in place; a full rebuild isn't required to get started.
Typical turnaround is about a week once the plan is agreed on, depending on the account's current state and history.
No. Everything is month-to-month.
Yes — the audit is often the starting point for identifying exactly what's holding an existing campaign back.
Monika reviews your account structure, keywords, tracking, and landing pages, then walks through the priorities on a call — with no obligation to work together afterward.
Request your free Google Ads audit and see what should be improved before spending more.
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Calgary, Alberta, Canada · Serving Calgary & Surrounding Areas