Build Facebook and Instagram campaigns around a clear offer, strong creative, focused landing pages, lead tracking, and consistent follow-up.
Takes less than 60 seconds. No obligation.
Best suited for established Calgary businesses ready to invest consistently in paid social.
Pick a time that works for you — Monika will walk you through your Meta ad account, creative, and lead path.
We never sell your data.
Boosting a post can put content in front of more people, but it optimizes for engagement — likes, comments, and reach — not for leads, calls, or bookings. That's not to say boosting is always wrong; it just isn't built for lead generation. Turning Facebook and Instagram traffic into real business results takes a campaign built around a conversion objective, creative matched to where the audience is in their decision, a clear path to convert, consistent follow-up with every new lead, and a way to measure whether those leads are actually any good.
Boosted posts are optimized for engagement, not for the calls, bookings, or leads your business actually needs.
The same message shown to someone who has never heard of you and someone ready to buy rarely performs well for either.
Engagement without a lead form or landing page to send people to doesn't turn into a tracked opportunity.
A boosted post doesn't call, text, or email anyone who engages with it — that has to happen somewhere else.
Likes and comments don't show which leads were a good fit and which weren't worth pursuing.
A single boosted post can't isolate which audience, creative, or offer is actually driving results.
Meta Ads management connects all of these pieces into one system, instead of just paying to reach more people.
A complete, connected approach to Facebook and Instagram advertising — not just campaign setup.
Defining the offer and setting the campaign objective around real business outcomes, not just reach.
Building and refining audiences by intent, interest, and stage of awareness.
Guiding hooks, formats, and messaging built to stop the scroll and lead to a decision.
Writing headlines, primary text, and calls-to-action built around the offer.
Choosing and building the conversion path that fits the offer and audience.
Installing and validating the Meta Pixel so results can be measured accurately.
Reaching people who engaged, visited, or started but didn't convert.
Allocating and adjusting spend across campaigns, audiences, and creative.
Reviewing submitted leads against your real definition of a good prospect.
Testing creative, audiences, and offers on a regular cycle, not as a one-time setup.
On Facebook and Instagram, the creative is seen before the targeting has a chance to work. If the hook doesn't earn attention in the first second, the audience and budget behind it don't matter.
The first second of the video or the top of the image — the reason someone stops scrolling.
Naming the problem the audience already recognizes in their own words.
Showing the outcome or result the audience actually wants.
Real, verifiable proof when it's available — never a fabricated result or review.
A clear, specific reason to act now instead of scrolling past.
A direct instruction for what to do next — book, call, or submit.
Matching the creative format to the platform and placement it runs in.
Text, captions, and framing that hold up on a small screen with the sound off.
Balanced format that performs well in feed placements across Facebook and Instagram.
Built for Stories, Reels, and other full-screen mobile placements.
Used selectively for specific placements or repurposed video content.
Quick, hook-first video built to earn attention in the first few seconds.
A real person speaking directly to the audience builds trust faster than polished stock footage.
Clean, message-first graphics for offers, promotions, and simple value propositions.
Real, verifiable customer results or feedback — never fabricated or invented.
Both paths can work — the right choice depends on the offer, the audience, and what happens after someone converts.
Forms stay inside the platform, pre-fill contact details, and are quick to complete on mobile. They typically require stronger qualification questions and fast, consistent follow-up to separate serious prospects from casual clicks.
A landing page gives space for proof, detail, and a stronger brand experience, and tends to filter for more motivated prospects. It depends on fast mobile load times and a clear, single next step to convert well.
Both paths should be tested and judged on lead quality — not just cost per lead.
What happens in the minutes and days after someone converts often decides whether that lead becomes a customer.
Confirming the submission right away so the prospect knows it went through.
Reaching out by phone while the interest is still fresh.
Following up by text only where consent has been given.
A follow-up sequence for leads who aren't reached right away.
Reducing no-shows with reminders ahead of a scheduled call or booking.
Tracking every lead's status so nothing sits untouched.
Feeding what happens to each lead back into the campaign to guide future targeting and creative decisions.
Cost per lead alone doesn't say whether a campaign is actually working. We look at the metrics that show real business impact.
The baseline number, but only the starting point.
What it actually costs to generate a lead that fits your business.
How many leads turn into a scheduled call or appointment.
How many leads are successfully reached after they convert.
How many contacted leads turn into a real sales opportunity.
Which specific hooks, formats, and offers are driving the results — and which aren't.
Connecting ad spend back to real bookings, sales, or revenue whenever that data is available.
Meta applies extra scrutiny — and in some cases restricts standard targeting options — for regulated categories such as housing, employment, credit, health, financial services, and other regulated categories. Targeting, copy, and claims need to be adapted to fit platform requirements before anything goes live.
Every Meta Ads account is planned, built, and reviewed directly by the founder — not handed off to a rotating team. Direct communication, clear reporting, and real Calgary market familiarity.
Yes. Campaigns are built and managed across Facebook and Instagram together, using the placements that make sense for your audience and objective.
Yes. Creative direction, copywriting, and asset guidance are part of Meta Ads management, including static graphics, short-form video, and founder-led video where it fits.
It depends on your offer, audience, and how much filtering you need. We test both against lead quality, not just lead cost, and recommend a path based on real results.
Yes. Pixel installation and conversion tracking are set up and validated as part of every Meta Ads engagement.
Yes. Retargeting audiences are built from website visitors, video viewers, and people who engaged but didn't convert.
As quickly as possible. Fast response — ideally within minutes — significantly increases the chance a lead turns into a booked customer.
There's no universal number. Budget recommendations are discussed after your free Meta Ads audit, based on your goals, offer, and market.
Yes. Ad spend paid to Meta is separate from the management fee and is set based on your goals and budget.
No. Everything is month-to-month.
We review your current ad account (or starting point if you're new to Meta Ads), creative, targeting, tracking, and lead follow-up, then walk you through what to prioritize first.
Request your free Meta Ads audit and see exactly what's needed to turn Facebook and Instagram attention into tracked leads, calls, and bookings.
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Calgary, Alberta, Canada · Serving Calgary & Surrounding Areas